Arab Cola Success: Mecca & Salaam Cola's Story
Two Drinks, Two Destinies: A Comparative Analysis of Mecca and Salaam Cola The rise and, in one case, fall of Mecca and Salaam Cola offer a compelling case study in the challenges and opportunities presented by ethical consumerism within the fiercely competitive soft drink market. Both brands sought to carve a niche by offering a "better" cola, emphasizing ethical sourcing, fair trade practices, and charitable contributions. However, their divergent trajectories highlight the complexities of balancing ethical ideals with the realities of market forces....